how it all started
Our story began when The True Honey Co. founder Jim McMillan spotted hills blanketed with Manuka flowers while exploring New Zealand’s breathtaking, remote back country.
It gave him an idea – to harvest, bottle and sell Manuka honey that’s deliciously good, looking after everybody (and every bee) at every step.
Jim and his team searched for the best areas of Manuka bush, building solid partnerships with the people who own the land. This took lots of time spent working together, before a drop of honey could be made. But this process meant that nowadays, wherever we place our hives, you can be sure that landowners are getting a fair deal too.
Just as important was looking after the honeybees. So our hive of industry grew to include clever beekeepers, and artisan honey makers to make sure every pot is delicious with the quality you'd expect from high MGO rated Manuka honey.
These days, as well as making our genuine Manuka honey, we’re sharing it with honey lovers throughout the world, cutting out the middle man, so you get the real deal at a fair price.
eyes on the hives
Our unique TRUEVIEW™ technology gives our landowners a bee’s eye view of hives on their land, lets us check hives from afar to minimise disruption and find out when the Manuka’s in full bloom. And when the honey’s good and ready, we all know how much is in each hive.